Tarsus University was successfully represented at the European Association for International Education (EAIE) 2025 Conference and Fair, one of the leading international events in the field of higher education. At the fair, held in Gothenburg, Sweden, from 16 to 19 September 2025, Tarsus University attracted attention with its own promotional stand. Organised with the support of the Turkish National Agency and located under the ‘Study in Türkiye’ pavilion, Turkish universities formed one of the largest and most popular areas of the fair. Among the universities that stood out at the fair, Tarsus University played an active role in discussions aimed at developing academic collaborations. During the event, which was attended by Tarsus University Erasmus Institutional Coordinator Lecturer Ece K. Arslan, important contacts were made to strengthen international academic collaborations, and discussions were held to lay the foundations for new partnerships.